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1 tag should relate to a variety of themes and key words that you've posted about and you need to assign no more than three tags .  Be certain are diverse and not persistent of one another because this can hurt your search engine optimization efforts. Link Internally and Externally When appropriate, such as internal links and external links throughout your post is a fantastic practice. Together with helping readers find what theyre searching for and reviving a number of your content linking permits you to highlight your own website's validity.  You can link to some other blog posts or to your web pages.   Shorten Your Blog URL Website URLs are among the very first items that search engines crawl because its another touch point for the engines to tell what your webpage is about.  For this reason, its readable and to prevent a mess of characters and numbers that provide no context to the reader or to search engines.

 

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Below is a cheat sheet that divides down the anatomy of a URL; it reveals where to put keywords in URLs and how to structure them.  Keep in mind your URL does not need to be a pick from the page title.  Because they're easier for search engines and readers to understand using shorter URLs is a practice. With all these blogging best practices in mind, you'll be on the ideal path to creating a better site strategy and producing articles to your readers.

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From what Ive learned SEO only gets you so far.  To achieve the top and stay there, an guide needs to be useful to the reader.  The reason for this is since it contrasts with Googles number one want to rank the best, most useful content. To help you out, here are just six of those blogging best practices Ive utilized to help my articles ranking at the top of Googles search results.  From the end of this post, youll have a simple playbook to perform the same.    The fantastic Word Length Should you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ research: a lot of people utilize this chart to justify writing really very long articles. From my experience, a 200-word manual that is super-useful will outrank a useful manual of 2,000 words daily.  But my rule of thumb would be to target 1,500 words.  And while I just said there's not any perfect length, I follow this principle because it forces me to consider all angles of this subject Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read items on the Internet anymore. They scan.   So, if you want to keep people engaged with this particular essay, youve got to break your writing down into brief paragraphs. They seem like function.  People scare off.  They leave your website if you frighten off people.  And if they leave your website, thats an indicator to Google that your article isnt quite helpful.  And if its not useful, you begin to fall in rankings.  

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The headline gets the response to the issue within it.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason to keep reading the report.  The second headline generates curiosity.  You dont understand what will create an egg easier to unsubscribe if you don't continue reading. And if they stay on your page more, thats an indicator to Google which youve got great content.  Therefore, after youve written your post, go back and search for opportunities to make hooks.  Should you require help with your pins and headlines, one resource I turn to time and time again is that this free guide on how best to Write Magnetic Headlines. Participants in the study were far more likely to achieve goals when they created lists compared to people who didn't.

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A Featured Snippet is an answer to a search outcome that Google chooses from an articleand most frequently its in the kind of a listing.  In the example above, Google reveals lots of steps on how to plan an occasion right within its own results.  The motive Featured Snippets are so valuable is that if your post is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved our ranks and our visitors.  If you want to obtain a Featured Snippet, theres some speculation on how Google chooses them, but generally whenever I write a blog post, I attempt to add lists or steps as often as possible.   The Types of Pictures That Work Best Take a look at these two pictures.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not only that the picture of rocks isnt appealing, but its that were really hardwired to like pictures of people improved.

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Since I started using pictures of people in my blog posts, Ive noticed they get shared a whole lot more, which is just another variable Google considers in its positions.  Its a small change that makes a significant difference.    Your Posts Must be Evergreen Have you ever clicked on an article from a Google search result simply to obtain the content obsolete When I encounter obsolete content, I click the back button and try another result. Thats why if I need something to rank highly, I try to make whats called evergreen contentcontent that remains applicable over a long period of time.  This implies I avoid writing about things which include time-based information or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for years. Ive put everything Ive learned into a very simple playbook that covers how to compose and technically optimize articles for Googles search results that anyone can use, no matter the size of your company. If youd enjoy my full playbook on nonprofit SEO, it is possible to observe my free webinar How to Grow Your Organization by Obtaining Lots and a lot of Traffic to your site.