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A penalty from Google means that your search engine rank is going to be affected.  Stay with engaging and useful articles on Googles side.  Its content related to your business.  Should you compose a post on something that doesnt pertain you may entice an audience but not the right audience to your site. Publish Unique Content Some business owners fall prey to using niche advertising company or an agency to write and post content.  While thats okay, do your research to guarantee the content you're receiving is not also printed on another site.  An easy way is to conduct a Google search of this very first paragraph of any material that you purchase from a writer or business. Check out this post on how to compose original content, Should you arent able to outsource your own blog posts.    Write Regularly A situation that is common is that business owners start writing and then cease after a brief time period.  Maintain an editorial calendar and stick to a program for blogging. Its important to recognize that there's basically no limit to the quantity of blogging you're doing, Even though you ought to aim to blog for a minimum.  A blog that hasnt been updated in a few years may lead people that stumble across it to believe the business is inactive also. You can eventually become the thought leader in your business if you write about something specific enough in your blog.  Not every article has to be award-worthy while thought leadership is vital.  Here are 130 ideas company blog themes that you may use all year long.    Split the Text No one likes to see a giant block of text.

 

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If your blog post is a listing of tips or must-dos, title your post.  Stumbling upon a blog post with 7 business blogging best practices introduced in a numbered list is more appealing to readers compared to a long post with apparently no organization.  Readers can bully . Reduce bounce speed by breaking up articles into pieces of info.    By adding pictures use Pictures text to break up would be.  Pictures and graphics are visually appealing and keep readers interested.  Returning to the example in the first point, youre and if youre writing a blog article about a award your restaurant received using targeted keywords for this , definitely include pictures of the award in the blog article!  Post images of the award ceremony or even a party to celebrate the winners. If you dont have any images to include, use a stock photo that is free instead of not adding any picture at all.  Remember that correctly tagging your images can help to boost the SEO of the site article to.  Google cannot read images, but it can read the alt text (text alternative). Pictures have the capacity to position on Google in a picture search.     Establish Dont expect blog success.  Results will take some time.  Business sites can help convert more traffic into leads almost instantly because they allow a company owner to display their knowledge and expertise. This doesnt imply, however, working for you or that blogging right.   Follow the following methods for your businesss site and you should see success!  For help getting started with business blogging, download our free guide under: This post was published July 29, 2015 July 6, 2018, and updated.

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You know that writing blog posts is half the struggle Should you use blogging to market your company.  Knowing how to name them, talk about them and when to post them may make all the difference in whether your sites get read, commented and sharedor ignored.  The Colossal Content advertising Report recently analyzed 1.16 million posts from 4,618 blogs by publishers including content marketers, individuals and media companies. When Should You Post In case youre posting only on weekdays, for example 87 percent of the posts in the analysis, you might want to rethink your plan.  Websites posted on weekends actually got more shares normally.  Saturdays were the very best day for sharing: Even though only 6.3percent of posts in the study were published on Saturdays, these posts got 18 percent of all social shares. To 6 Eastern time), many engagement with and societal sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike from 10 to 11 p.m. Takeaway: Attempt scheduling some posts for weekends and/or sharing posts on social media later at night instead of during business hours. Social sharing dropped drastically, once post names went past 60 characters, however.  Should you ask a question on your post titles Survey says Yeswhile 95 percent of blog article names didnt include people who did received almost two times as many shares that are social as the average, a question mark.  Keep in mind that articles with more or two question marks had the least amount of shares. Takeaway: If you name blog articles, start looking for a middle ground.  Interest is sparked by questions, but dont go overboard.  By using exclamation points and dont capitalize like a teenaged woman.  Where Can Readers Share Most social sharing of blog posts happened on Twitter and Facebook: Twitter accounted for 38.6 percent of total societal shares, Facebook Shares for 26.7 percent and Facebook Retailing for 33.8 percent.

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Want more information to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you get to know other small business owners, comment on our many articles, to ask questions regarding internet marketing and receive special offers from our partners on company services. Word Press is a CMS capable of constructing about any kind of Website and has been around for a little while you'd want.  With that said, Word Press started as a platform.  You can see a lot of its influences still are present, although the CMS has increased a tremendous amount since its beginning. Theyre typically only part of the Word Press site as complete while modern Word Press websites often contain blogs.  Blogs are additional on so often that they are almost considered an afterthought when it is time to put them in.  While we strongly suggest a blog for most websites, we need to caution people about slapping them too hastily or using sites. Below, we examine tips and some criteria to ensure that your Word Press site is a source which we want to read.  If youre likely to read the article according to its ease of reading readability Determines Retention If you look at a post, you can tell. We typically dont remain on those pages for more than a couple paragraphs, if that, unless that articles is absolutely amazing!  When putting together your site, its important to be sure your audience isnt fighting with your design to read the report.  Below are few strategies to maintain your legibility in order: Use fonts.